When Steve Cross (previous client of mine) began working with Michael Hooks at Next Level AT he saw an immediate need for some new branding and thought that bringing me on board to do some new product photography would be a good step.  I took a quick look at the website with the pictures they had on there and totally agreed!  One of the reasons I think stellar product photos are important (and I’m totally not biased!) is because the decision to buy a product often comes within the first few seconds of seeing the product.  The rest is just a matter of convincing our pocketbooks to agree.  It’s imperative for companies to spend the extra money and get some great photographs to showcase their great products.

As far as Next Level AT… let me give you a brief background. Michael Hooks (founder) is basically the Billy Mays for the visually impaired community.  Hooks, being legally blind himself, has a passion and dedication for getting the right assistive technology products into the hands that need it the most.  He worked for many years training others at the Washington State School for the Blind on these very products.  He is known to many as the go-to guy for all products of this kind.

It was a joy to work on this project not only because Michael and Steve are great guys but because this was a project that gave me an excuse to use my studio lights – something I haven’t used in a while.  During this whole shoot I was able to coach Steve on how to light the products the way that I like to.  I prefer to light products in order to show off their texture, dimension, and make the viewer feel like they were almost holding the product.

See Steve using my backup camera while I work hard behind the scenes: